
Sgt. Pepper’s Lonely Hearts Club Band is the eighth studio album by English rock band The Beatles. Released in the UK on 1 June 1967, it became a defining album in the emerging psychedelic rock style; it has since been recognised by prominent critics and publications as one of the most influential albums of all time.

The Grammy Award-winning album packaging was art-directed by Robert Fraser, designed by Peter Blake and his wife Jann Haworth, and photographed by Michael Cooper. It featured a colourful collage of life-sized cardboard models of famous people on the front of the album cover and lyrics printed on the back cover, the first time this had been done on an English pop LP. The Beatles themselves, in the guise of the Sgt. Pepper band, were dressed in custom-made military-style outfits made of satin dyed in day-glo colours. The suits were designed by Manuel Cuevas.
Among the insignia on their uniforms are:
- MBE medals on McCartney’s and Harrison’s jackets. MBEs had been awarded to all four Beatles.
- The Royal Coat of Arms of the United Kingdom, on Lennon’s right sleeve
- Ontario Provincial Police flash on McCartney’s sleeve

Art director Robert Fraser was a prominent London art dealer who ran his own gallery and sponsored exhibitions at the Indica Gallery, through which he had become a close friend of McCartney, and it was at his strong urging that the group abandoned their original cover design, a psychedelic painting by The Fool. The Fool’s design for the inner sleeve was, however, used for the first few pressings.

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