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Pepsi
ESSENCE.COM: You lived every 80s baby’s dream—to work with Michael Jackson. How did you end up in that famous 1983 Pepsi commercial?
RIBEIRO: It was like a dream come true for a young performer. As a 12-year-old kid, I was a huge fan of Michael. Michael’s choreographer was directing a commercial I was in and saw me playing around on the set doing the dance and they gave me that opportunity. I met Michael in rehearsal. It was really cool to work with him. My dad and I hung out with him many times after that, but that was the first time I met him.
ESSENCE.COM: Wow! Handpicked to dance with Michael Jackson…
RIBEIRO: I’m certainly not a professional. I’m one of those people who, if I look at someone doing it, I can mimic it really well, which is what I did with Michael. I actually couldn’t do “Dancing with the Stars” because they said I have so much experience, which I really don’t because I never trained professionally. It’s just very interesting to me that I’m almost known for being a dancer and I was never a real dancer.
To read the full interview in Essence Click Here
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Alfonso Lincoln Ribeiro gained fame by playing the role of Carlton Banks in the television sitcom The Fresh Prince of Bel-Air from 1990 to 1996. He also appeared in one of Michael Jackson’s Pepsi television commercials as a dancer in 1984.
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In 1970, Giraldi became creative director of the advertising agency DellaFemina & Partners, and three years later formed his production company Giraldi Productions, which has to-date produced and directed close to 3000 commercials, music videos and short films.
Giraldi’s advertising campaigns include the Pepsi-Cola campaign with Michael Jackson and Lionel Richie, memorable for an incident in which Jackson’s hair caught on fire in an accident involving pyrotechnics on the set, and commercials for the Miller Brewing Company commercials that featured such celebrities as Rodney Dangerfield, Bob Uecker, Billy Martin, John Madden, Bubba Smith, Tommy Heinsohn, Mickey Spillane, Dick Butkus and Joe Piscopo.
He was also responsible for commercials for the Broadway shows A Chorus Line, Evita, Dream Girls, Sophisticated Ladies, Sunset Boulevard, Phantom of the Opera and The Full Monty.
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Article Headline: Thriller Chiller
Article Date: February 13, 1984 Vol. 21 No. 6
Article Source: People Magazine
Michael Jackson had been shot. That was the first reaction of those nearby when he grabbed the back of his head and screamed. It was not a bullet wound that made him scream, though it was almost as bad: Jackson’s head was on fire.
This live thriller unfolded last week before thousands of stunned fans at Los Angeles’ Shrine Auditorium, where Michael, 25, and his musical brothers were filming a Pepsi commercial. It happened during one of the last scenes after four hectic days of shooting under the direction of video wizard Bob Giraldi. Giraldi had ordered another take of the flashy gala opening sequence. Amid brilliant illumination, Michael appeared at the top of a stairway and began his dazzling dancing descent to the floor, where the remaining Jacksons were lined up.
About halfway down, he felt something hot but figured it was just the klieg lights. Pyrotechnical special effects were flashing around him as he pirouetted to a fizzy version of Billie Jean. Suddenly there was a jolt of pain and he cried out. The first to respond was Miko Brando, 22, Marlon’s son and a Jackson security aide. “I tore out, hugged him, tackled him and ran my hands through his hair,” reports Brando, who burned his own fingers in the process. Within seconds the fire was extinguished and Michael was surrounded by a crowd of bodyguards, Jacksons and technicians. A quick-thinking fan grabbed a handful of ice, borrowed a T-shirt to make a cold compress and applied it to the wound. A few minutes later paramedics arrived and whisked Michael away to the emergency room at Cedars-Sinai Medical Center.
The accident occurred just after 6 p.m. and early bulletins on the local news reported that Jackson had been “severely burned and was in serious condition.” In fact, thanks to the emergency ice treatment, he was alert enough to tell the ambulance attendants that he wanted to keep his trademark jeweled glove on when he was wheeled into the hospital. The medical staff checked his vital signs and inspected the wound. The fire had scorched a palm-sized second-degree burn on his crown which surrounded a third-degree burn about the size of the hole in a 45-rpm record. An antiseptic cream (silver sulfadiazine) was applied, and Jackson was offered a painkiller, which he at first refused because of his disdain for narcotics. He later accepted an analgesic.
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On January 27, 1984, Jackson suffered second degree burns on his scalp while filming a Pepsi commercial at the Shrine Auditorium in Los Angeles. A pyrotechnics accident set his hair on fire in front of the auditorium full of fans who were there for a simulated concert. Jackson sued Pepsi Co and settled out of court for $1.5 million. The settlement was donated to the Brotman Medical Center in Culver City, California, where Jackson received treatment for his burns. Using the money donated by Jackson, Brotman was able to get the best available technology for treating burn victims. The burn ward at the hospital was later named the “Michael Jackson Burn Center” to honor Jackson and his generous contribution.
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REMOVE THAT SCARF! YOUR HANDSOME!
Awww…
